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Tuesday, October 30, 2007

Ohio rolls out public anti-stigma message campaign

Two out-of-state leaders lend voices to message during Legislative Day at Ohio Statehouse (Columbus, OH)

Ohio unveiled a new statewide message campaign today that focuses on diminishing the stigma surrounding addiction and mental illness. The overarching theme of the message is entitled,"Think Outside the Stigma". The theme rolled out was part of a Legislative Day hosted by the Ohio Department of Alcohol and Drug Addiction Services which featured two out-of-state leaders as part of the Statehouse event.

Former Democratic Rhode Island State Senator Tom Corderre, who is a spokesperson for the organization, Faces and Voices of Recovery, along with David Wellstone, son of the late Congressman Paul Wellstone joined legislators and members of Ohio Governor Ted Strickland's Cabinet in rolling out a message of reducing stigma for individuals suffering from alcohol and other drug addiction and/or mental illness. Currently, a bill has been put forth in Congress that was championed by Paul Wellstone prior to his death. The legislation is entitled Paul Wellstone Mental Health and Addiction Equity Act.

Ohio Department of Alcohol and Drug Addiction Services Director Angela Cornelius and a representative from the Ohio Department of Mental Health delivered keynote remarks at the event.

"As public servants for Ohio, we want to inform the state about the financial, emotional and physical problems associated with addiction and how we, as a state, can collectively overcome these issues through awareness," said Director Cornelius. "The awareness starts with educating the public that addiction is indeed a brain disease. Once we begin to treat and refer to it as such, then we can treat the disease in all its stages. No one chooses to have diabetes, heart disease, cancer, or a host of other diseases and thus no one chooses to have an addiction. When Ohio reduces the stigma associated with substance abuse and mental illness, the quicker individuals can receive the services they need to live a full and productive life. The bottom line is that treatment works, people recover, and Ohioans are worth the investment."

In addition to the message tagline unveiled at the Legislative Day, four other supportive key messages were announced that will be used in conjunction with the "Think Outside the Stigma" campaign. They are:

* Alcohol and other drug addictions and mental illnesses are brain diseases.
* Alcohol and other drug addictions and mental illnesses can affect anyone.
* Alcohol and other drug addictions and mental illnesses are treatable.
* Individuals with brain diseases should not be discriminated against.

Also at the Legislative Day, four legislators from the Ohio Statehouse were honored for their efforts to reduce stigma and/or provide improved treatment for those suffering from alcohol and other drug addictions and/or mental illness.

State Senator Ray Miller (D-Columbus), State Representative Ted Celeste (D-Grandview Heights), State Senator John Carey (R-Wellston), State Representative Jim Carmichael (R-Wooster) received the award recognition from the Ohio Citizen Advocates for Chemical Dependency Prevention and Treatment organization.

Just last month, the State of Massachusetts also launched a statewide public awareness campaign to address and reduce the stigma associated with addiction.

Media Contact: Amanda Conn Starner, Chief of Communications, Ohio Department of Alcohol and Drug Addiction Services, (614) 644-8456 or connstarner@ada.ohio.gov.

Ohio Women's Network

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